The Challenge
Hyperpersonalization is an advanced and real-time customization of offerings, content and user experience at an individual level. Designed to perfectly match a user, hyper-personalization leverages Big Data & APIs to deliver such tailor-made solutions in real time. The client wanted us to find out how hyperpersonalization could be leverage by their business units to tackle the tasks they are faced with.
Development of strategic routes to leverage hyperpersonalization within various business units of the client.
The Approach
Through extensive research we were able to craft individual interviews for the client’s various business units.These interviews enabled us to destill very concrete approaches on how to best utilize hyperpersonalization to address the challenges we could observe. Together with the client we then defined next steps and a management pitch on what to do next.
Developing a strategic approach on hyperpersonalization in the financial services market.
The Result
We were able to provide a concrete strategic roadmap on where and how to integrate hyperpersonalization in the different business units of the client. Together with the client we were able to convince the management team to invest into this topic and build a project team around it.
Let’s create sustainable change together.
