The Challenge
Customer journeys on the clients frontend were flawed and led to friscitons, drop- offs and subsequently to unrealized business.
Accelerating customer and commerce journeys for a large, international industrial equipment company.
The Approach
Building up customer specific journeys on the frontend, considering the specific painpoints and needs including landing pages, direct link-outs to order platforms as well as revised call to actions. Together with the client and several departments such as marketing, product marketing and ecommerce teams we iterativley introduced changes to the user flows.
Improving buying and customer journeys for an international industrial equipment company.
The Result
Over the project period, we implemented prioritized measures to improve the customer journey leading to reduced drop-off rates, longer session times and an overall imrpoved user experience.
Your business depends on your customers, but how do you know you are truly providing them with an excellent experience, foreseeing their demands before they have even articulated them themselves? Check out our Commercial Excellence offering to learn more.
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