Digital transformation delivers value only when people embrace new ways of working. Boehringer Ingelheim recognized this when launching One Medicine Analytics (OMA), a global program designed to unify data insights and drive smarter decision-making across functions.
While the platform was built to provide advanced analytics capabilities, Boehringer quickly understood that success would depend not only on the tool itself, but on user adoption, knowledge sharing, and sustained engagement. That is where Eraneos stepped in.
From global vision to functional adoption
The OMA product was launched to provide business functions such as Quality Medicine, Clinical Development Operations, and Regulatory Affairs with a unified entry point for data-driven insights. A centralized entry point offering unprecedented visual and comparative insights into study development and status tracking.
Based on a comprehensive “Training-needs-analysis”, training materials, learning videos, and how-to guides are established and deployed through e.g., dedicated SharePoint site, along with live demo recordings.
However, with diverse maturity levels and ways of working across functions, the challenge was twofold:
- Ensuring the information was easy to find, understand, and apply.
- Addressing user resistance and changing fatigue in an environment already saturated with many disconnected tools.
- Influencing user behavior to prioritize the use of the OMA product over personal workaround solutions.
A traditional “top-down” rollout risked low engagement. What was needed instead was a structured adoption approach that combined enablement, feedback collection, and continuous improvement.
"Our role is to ensure that OMA is not just seen as another system rollout, but as a catalyst for collaboration and faster decision making. By focusing on adoption, enablement, and feedback loops, we helped transform OMA into a living product that people trust and use."
Structured adoption and learning experience
Eraneos designed a structured methodology to accelerate adoption and build trust around OMA:
- Learning experience review – dedicated sessions with users in Quality Medicine, Clinical Development Operations, and Regulatory Affairs to assess navigation, usability, and the relevance of materials hosted on the OMA SharePoint.
- Interactive workshops – opportunities for each function to test the platform, share their feedback, and surface missing or redundant assets.
- Feedback mechanisms – short forms, surveys, and ongoing calls to capture insights on navigation, content value, and gaps in the learning journey.
- Communication & change enablement – clear messaging to frame OMA as an enabler of smarter work, not just another tool.
This approach created ownership and accountability across functions, while providing the global team with actionable feedback to continuously improve the program.
This approach created ownership and accountability across functions, while providing the global team with actionable feedback to continuously improve the program.
From insight to concrete results
By anchoring adoption in a user-centered and iterative approach, the OMA project team is delivering tangible progress within months:
- Streamlined onboarding: End-users gained clarity on how to navigate OMA and leverage available resources.
- Increased usage: Within six months, the number of distinct active users grew by more than 30%.
- Continuous improvement: Feedback from functions is now systematically fed into the OMA project team, closing the loop between tool development and real-world usage.
"Adoption is the real differentiator. With OMA, we demonstrated that transformation succeeds when organizations invest as much in people and learning as they do in technology."
Lessons for the Life Sciences industry
This project highlights a recurring truth in Life Sciences digital transformation: tools do not create impact on their own, people do.
Analytics platforms like OMA are only as effective as the level of trust, adoption, and practical usage they generate. By embedding adoption strategies and enabling feedback-driven improvement, companies can move from “deployment” to real impact at scale.
Eraneos is playing a guiding role in this journey by combining structured adoption frameworks with user-centric facilitation, ensuring that OMA is not just implemented but actively embraced across the organization.
Let’s create sustainable change together
Audrey Goepfert
Manager, Life Sciences, Eraneos Switzerland
Martina Richly
Manager, Eraneos Germany