In the Automotive sector, technical innovations, shifts in the market, and customers’ evolving mobility requirements necessitate adjustments along the entire value chain. These transformations progress with increasing pace and complexity due to a growing proliferation of variants, increasing the risk and operating costs of establishing a presence in new business areas and niches.

Digitalization in the driving seat

Digitalization is driving an automotive revolution, with automation, electrification, and greater connectivity leaving firms that refuse to modernize stuck in the slow lane. These developments should not be viewed as roadblocks for automotive firms but as indications that a change of direction is needed. Such a change could unlock untold opportunities, with new business models potentially adding up to $1.5 trillion to the industry.
 
At Eraneos, we empower the development of seamless customer journey innovations. For both passenger and commercial vehicles in our portfolio, we provide end-to-end omnichannel commerce, enabling automotive customers to benefit from a seamless online-to-offline and offline-to-online sales experience. A seamless sales experience between the online and offline sales channels is particularly relevant for customers in the automotive industry. Since relatively high prices represent an increased purchase threshold, the customer is, therefore, willing to learn about the products offline, to get all available information and to demand assistance in the purchase process.

A shift in gear

Changes within the automotive space are not purely concerned with meeting new consumer tastes for connected or self-driving cars, however. Sustainability is another growing trend among consumers – and something that needs to be considered along the entire automotive value chain.

For more than 15 years, Eraneos has been supporting leading automotive manufacturers and suppliers with global expertise in a range of business areas – pointing the way toward new technologies and business models. Our expertise ranges from conceptual design and the consolidation of business and IT strategies to the efficient management of implementation and project rollouts.