Digitalization in the driving seat
Digitalization is driving an automotive revolution, with automation, electrification, and greater connectivity leaving firms that refuse to modernize stuck in the slow lane. These developments should not be viewed as roadblocks for automotive firms but as indications that a change of direction is needed. Such a change could unlock untold opportunities, with new business models potentially adding up to $1.5 trillion to the industry.
At Eraneos, we empower the development of seamless customer journey innovations. For both passenger and commercial vehicles in our portfolio, we provide end-to-end omnichannel commerce, enabling automotive customers to benefit from a seamless online-to-offline and offline-to-online sales experience. A seamless sales experience between the online and offline sales channels is particularly relevant for customers in the automotive industry. Since relatively high prices represent an increased purchase threshold, the customer is, therefore, willing to learn about the products offline, to get all available information and to demand assistance in the purchase process.