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MedTech under pressure: leading with resilience, precision, and innovation


The MedTech sector plays a pivotal role in modern healthcare, yet it stands at a critical inflection point. Despite immense innovation potential, regulatory constraints, margin pressure, and digital lag are slowing growth. At Eraneos, we work with MedTech leaders to close execution gaps, unlock transformation, and build future-ready organizations. Discover how we help shape the future of health.

Why some MedTechs fall behind: Execution gaps
Even firms with a strong strategic vision struggle to deliver results due to common execution gaps:

  • Fragmented and overextended R&D portfolios
  • Regulatory delays disrupting product launches
  • Inefficient operations draining budgets and agility
  • Misaligned commercial models
  • Talent and cultural barriers to transformation
  • Cybersecurity risks undermining trust

A sector facing disruptive pressure
MedTech companies operate at the frontline of prevention, diagnostics, and treatment. Today, they must contend with a perfect storm of regulatory change, economic uncertainty, and digital disruption – factors that are reshaping the competitive landscape and redefining what it takes to succeed.

Leading firms overcome these hurdles by focusing on lean operations, digital-first strategies, and secure, agile innovation cultures.”

Ralf Schönfeld, Life Science Lead Germany, Principal
Challenges reshaping MedTech

01 Tighter regulations are slowing access to market

With the EU MDR and IVDR doubling certification timelines, more than half of firms are considering portfolio cuts. Smaller players are particularly at risk, and Europe’s position as an innovation leader is under pressure.

02 Profitability is under threat

Shrinking prices, rising costs, and restricted pricing power are undermining margins. Without financial headroom, firms struggle to invest in R&D, digital transformation, or value-based business models.

03 Digital capability gaps limit innovation

As the global digital health market accelerates, legacy systems, siloed data, and a shortage of digital talent hold many MedTech companies back. Falling behind in AI, software, and connected care threatens long-term relevance.

Our offering

How Eraneos supports MedTech transformation

Based on extensive project experience, we believe six transformation shifts are critical for future success. Eraneos helps clients drive these shifts with data-led strategies, deep industry knowledge, and hands-on delivery.

Focus on outcome-driven innovation

Focus on outcome-driven innovation

We help clients refine their portfolio strategies and accelerate high-impact innovations that demonstrate clinical and economic value.

Enable agile and collaborative organizations

Enable agile and collaborative organizations

Eraneos designs modern target operating models, develops digital and AI capabilities, and supports scalable change and culture programs.

Leverage data and AI across the value chain

Leverage data and AI across the value chain

From R&D to operations and commercial functions, we unlock the value of data through AI, automation, and scalable engineering.

Redesign the digital (patient) experience

Redesign the digital (patient) experience

We help MedTech companies integrate digital channels, products, and ecosystems to improve outcomes and unlock new growth models.

Build resilient operations and IT landscapes

Build resilient operations and IT landscapes

We strengthen operational resilience with digital manufacturing and supply chains, sustainable sourcing, and scalable IT foundations.

Embed cybersecurity by design

Embed cybersecurity by design

Security is essential for product integrity and patient trust. We embed robust cybersecurity practices across systems and data governance.

Our impact

Future-ready MedTech: built on execution excellence

Eraneos empowers MedTech organizations with pragmatic, forward-looking solutions. Our MedTech experts partner with clients from strategy to implementation, ensuring real impact across the value chain. Whether you’re modernizing your portfolio, embedding AI, or building agile digital capabilities, we help you lead in a complex and competitive market.

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