Enabling seamless direct-to-consumer sales and omnichannel experiences
Digital and physical channels converge into a seamless, data-driven customer journey – from first online search to product delivery. This empowers OEMs to boost conversion, reduce sales costs, and protect a premium brand experience at every touchpoint.
Driving sales transformation in the automotive industry
Modern car buyers demand a unified experience, whether browsing online, visiting a dealership, or exploring post-sale services. They expect real-time personalization, consistent pricing, and access to inventory across all channels. With agency-style direct sales models gaining ground, OEMs that don’t adapt risk losing margin and market share.
Eraneos helps automotive manufacturers future-proof their sales architecture with agent-model-ready channel design. This approach integrates local ecosystems while ensuring brand consistency and operational agility.
Customer-journey first. Technology second.
Transformation begins by mapping the complete online-to-offline (O2O) journey, identifying friction points and high-impact moments. A modular target architecture follows, with key building blocks:
- API-connected front and back ends
- Unified price and stock logic
- 360-degree centralized customer data hub
- KPI framework for real-time performance monitoring
What seamless O2O looks like in practice
- Online configuration, finance, and payment connected to live dealer inventory
- Instant test-drive and service booking synced with point-of-sale systems
- Fully digital contracting with up-/cross-selling through to vehicle handover
- Omnichannel after-sales via web, app, and in-car interface for services and subscriptions
Clients see up to 30% shorter sales cycles and double-digit EBIT improvement through process optimization and lower transaction costs.
Why choose Eraneos as your transformation partner
Industry strategy, process excellence, and deep tech expertise come together to deliver scalable change. Joint teams support CRM, OMS, and ERP integration and agile multi-market rollouts. Backed by proven methods, automotive client references, and KPI-driven execution, Eraneos helps organizations move fast – and win.
Let’s create sustainable change together.
