Strategy Definition and Operation Model Creation for a B2B Marketplace<br data-src=

The Challenge

The client has been rapidly growing due to Industry 4.0 and high market demand for robotics and automation solutions. At that time, no global strategy for digitalization of Sales Cycle had been in place and and Marketplace Vision was missing. Limited understanding of customer needs and value potential of a B2B Marketplace for existing products and new services and products to be offered exacerbated the situation.

Strategy development for a customer centric B2B Marketplace supporting the whole Sales Cycling

The Approach

A Marketplace to launch all Digital Products and Services responding to the clients global customer needs based on an overall Marketplace vision had been established. Further, an Onboarding and Operation Processes and Marketplace had been designed to enable an agile and efficient launch of the growing Product Portfolio.

Our customer centric approach enabled the customer to keep ist pace in a rapidly growing market.

The Result

The client received a jointly defined Marketplace Vision and operationalized strategy aligned with its stakeholders. This included Product Categories along with onboarding processes and checklists allowing the launch of new and existing products based on a release roadmap.

Furthermore, a Capability Architecture based on product categories is now providing common features for all products.The established Marketplace Organization based on defined operating model allows continuous product launch and capability releases, suitable for a rapidly growing demand.

Let’s create sustainable change together.

Contact our experts

Digital Business & Innovation